Turkish tea plans for 2023

[Jackie]

Turkey has big plans for branding, and developing its tea presence in the international markets. Currently they only export about 1% of their teas. If the Turkish tea industry’s plans succeed; Turkish tea will be a world brand by 2023. One of Turkish tea’s strong points;  it’s grown without the need of pesticides. While that alone does not make it “organic”, it does constitute a selling point.

Here’s “Todays Zaman” article on how the country plans to acquaint us with their teas. 96% of the Turkish population drinks black tea every day – maybe once we’ve tried it, we’ll understand why.

http://www.todayszaman.com/news-264040-turkish-tea-aims-high.html

Also for those of you interested; we had a discussion on tea gardens in Turkey some time back. It’s also worth a read.

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