I hope they can beat starbucks, and they have good chance!
You know that some affluent people in China have been making themselves miserable. They couldn’t bear with the tannin taste of wine, and couldn’t bear with the taste of coffee. But just for the sake of being fashionable and wasting money, they force themselves into drinking expensive wines and coffee, which that they can hardly appreciate and terribly waste. If there is some foreign luxury that they can actually enjoy the taste (such as expensive French tea), what a bliss! :-p