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Site-Wide Activity › Forums › Tea Conversations › Expansion in the Empire of the Middle
Guillaume Leleu from Maison Théodor just announced that Théodor had an agreement to open a lot of new tea houses over the coming 24 months all around China.
Perhaps. I got it from Guillaume Leleu’s Twitter account.
I hope they can beat starbucks, and they have good chance!
You know that some affluent people in China have been making themselves miserable. They couldn’t bear with the tannin taste of wine, and couldn’t bear with the taste of coffee. But just for the sake of being fashionable and wasting money, they force themselves into drinking expensive wines and coffee, which that they can hardly appreciate and terribly waste. If there is some foreign luxury that they can actually enjoy the taste (such as expensive French tea), what a bliss! :-p