Expansion in the Empire of the Middle

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    • June 4, 2012 at 15:22 #7929
      Xavier
      Participant

      Guillaume Leleu from Maison Théodor just announced that Théodor had an agreement to open a lot of new tea houses over the coming 24 months all around China.

      http://instagr.am/p/Lctzr3gklt/

    • June 4, 2012 at 17:20 #7930
      Jackie
      Keymaster

      French company Theodor opening up tea shops in China is pretty interesting news! @xavier I tried to find more news on that but couldn’t find any. Maybe it’s so “hot off the press” – it hasn’t even been pressed here?

    • June 5, 2012 at 17:17 #7932
      Xavier
      Participant

      Perhaps. I got it from Guillaume Leleu’s Twitter account.

    • June 6, 2012 at 12:16 #7934
      Gingko
      Participant

      I hope they can beat starbucks, and they have good chance!

      You know that some affluent people in China have been making themselves miserable. They couldn’t bear with the tannin taste of wine, and couldn’t bear with the taste of coffee. But just for the sake of being fashionable and wasting money, they force themselves into drinking expensive wines and coffee, which that they can hardly appreciate and terribly waste. If there is some foreign luxury that they can actually enjoy the taste (such as expensive French tea), what a bliss! :-p

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