Will Starbucks swap Tazo teas for Teavana's?

[Jackie]

Interesting post by Melody pondering the question whether “Teavana (will) replace Tazo Tea inside Starbucks Stores?” My guess is; yes and not only inside Starbucks stores. I don’t think there’s room for both brands because not enough distinguishes them. As mentioned in a recent forum post, the Tazo store in Seattle has already closed, and Starbucks is already offering the Teavana/Starbucks card, not a Tazo one. Thoughts anyone?

[bram]

I wonder will it be Teavana or will it be a Teavana with some things of Tazo merged into it? I don’t know the brands god enough to judge. (actually I only know them by name)

[Xavier]

I think I linked to this article there teatra.de/tea-forums/topic/tazo-tea-store-in-seattle-closing/

What is the market position of each brand (I barely know them)?

[Author]

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