NPR (radio) talk on Starbucks and Tea

[Jackie]

Can Starbucks do for tea what it has done for coffee? Interesting, but all I can say we’ve always liked tea because we love the taste, not because we thought it would be a fashionable fad that could make us money.

[bram]

That might be their biggest underestimation.

[Xavier]

But what else could you expect from industry analysts?

[Anonymous]

What the tea industry need mostly right now? so much possibilities in tea.

As it’s hardly to have revolutionary innovation for tea production or brewing, branding & marketing might be the one, I look forward to what Starbucks will do in this area.

[Author]

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