NPR (radio) talk on Starbucks and Tea

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    • #10376
      Jackie
      Keymaster

      Can Starbucks do for tea what it has done for coffee? Interesting, but all I can say we’ve always liked tea because we love the taste, not because we thought it would be a fashionable fad that could make us money.

    • #10378
      bram
      Participant

      That might be their biggest underestimation.

    • #10383
      Xavier
      Participant

      But what else could you expect from industry analysts?

    • #10408
      Anonymous
      Inactive

      What the tea industry need mostly right now? so much possibilities in tea.

      As it’s hardly to have revolutionary innovation for tea production or brewing, branding & marketing might be the one, I look forward to what Starbucks will do in this area.

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