New decision: Indian tea to be marketed as one brand

[Jackie]

We are having a great discussion on the forum on marketing Indian teas, but I wanted to start a separate thread for this article. Just think it might get lost after all the other previous posts. It expands on the thoughts we’ve already read and shared in the other thread. This one talks about branding, and what new decisions the Tea Board of India has just made. Program 555! Find out what it means. Also much worth a read!

Indian tea to come under one brand

[Jackie]

Sorry @cazort ya should’ve read the link a week ago ; )  Yep, the link is no longer valid. Thanks for pointing it out. I found another source which I added instead, so that link works fine now.
While I’m on the roll with links here’s another one – which is good at time of posting – about the World Tea Science Congress coming to an end. It actually came to an end the end of November, but it’s worth a read.

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