Reply To: Review: Is Honest Tea any different after their purchase by Coca-Cola?

[Anonymous]

I think if a brand wanted to stay firm to its core ideology and at the same time have a desire to play in the big leagues … they should do something like Steven Smith. Create a signature brand that you are the artisan (Smith Tea Maker) will have complete control over. Then to satiate the desire to make the big bucks create other brands (Stash / TAZO) — Reading the history of Honest Tea and the why and how clearly points to their desire to want to create something different and that had a higher level of quality from what was available. With the COCA COLA investment, there is no way to keep with original plan…