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peter posted an update 11 years, 7 months ago
A French company wants to trademark South African Roiboos…
[bpfb_link url=’http://qz.com/69894/south-africa-wants-everyone-to-know-whos-rooibos/’ title=’South Africa wants everyone to know who’s Rooibos – Quartz’ image=’http://qzprod.files.wordpress.com/2013/04/rooibos.jpg?w=320′]
By Joonji Mdyogolo — April 2, 2013
[/bpfb_link]
A Digital Ocean of Tea
Seems absurd the French would try and trademark this name. What do you think @xavier?
Compagnie de Trucy is an investment firm and they say they are willing to create a “luxury” brand around rooibos (http://www.jeuneafrique.com/actu/20130307T210023Z20130307T210018Z/).
Burke International tried to do the same in the US in 1994 and lost.
Unless they really try to do that (and trademaking a generic name all around the place is silly as said the Trademark Institute), it is a money thing.