• Jackie posted an update 13 years ago

    Adding to @peter‘s update -http://teatra.de/activity/p/13907/ – here’s a pic of the Australian product line. One thing is intriguing, in the interview Ms Noyes mentions that Twinings, Dilmah, Lipton are all rather “functional” in design, utilizing “colonial male branding” – Interesting, I’d never really thought of it that way. It reminded me of an old editorial on Leabox Tea, about tea marketing in the US, and how much of it is geared mostly towards women. Either way, tea packaging and marketing always makes for a fascinating topic!

    Who is buying the tea, you or him?


    All pretty interesting.
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