• peter posted an update 12 years, 12 months ago

    Here’s a link to an interview with the owner of an Australian tea brand marketed toward women. Interesting. Never head of Madame Flavour but maybe @thedevotea has encountered this somewhere.
    [bpfb_link url=’http://www.smartcompany.com.au/food-and-beverages/20111026-corinne-noyes-2.html’ title=’Madame Flavour: Corinne Noyes’ image=”]From a background in fast-moving consumer goods, Corinne Noyes has managed to woo women and Woolworths with Madame Flavour, a specialty loose leaf tea company which is on track to double last year’s revenue of $2 million this year. [/bpfb_link]

    • Interesting.
      She seems to have targeted a fresh food supermarket brand but I don’t know if it is a big or a small one.
      Perhaps @theDevotea could tell us?

      It seems no one managed to launch a pyramid bagged tea filled with loose leaves or rather that they weren’t successful but this brand seems to have managed to find a room.
      I wonder why? Any idea?

      • We do see pyramid bags here in the states in grocery stores. The upper end of the tea bag industry uses them. Even Lipton has a line of them that they are marketing as a more “luxury” tea. Not sure how much they have caught on, though the trend with these types of teabags is that because they have a silky appearance because of the materials they are made out of, they are often marketed as “silky”….which just irritates me…

        • I have seen them here too, which is why I was a bit surprised when I read this interview (even if I do believe that Madam Flavour’s bags are of higher quality than those of Lipton).

    • I looked at their website and it has a funny theme in it.

      Where are their products available?
      “They are available in Coles, Woolworths and Safeway, Thomas Dux, selected Ritchies, Romeo’s, Chapley’s and Independent supermarkets in Australia.”

      http://www.madameflavour.com

      • Coles, Woolworths and Safeway have a duopoly here is Australia. Massive market penetration. I’ve seen the bags a million times – never bought them. I never picked the branding as “women” I always saw it as 1960s, sort of a retro transvestite look.
        You live and learn.

    • These are the teabags that she uses. I’ve read about them before. They revolutionary in terms of being tea bags, but they are, after all, just tea bags….

      http://teabagfilter.com/support/soilon.html