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peter posted an update 12 years, 12 months ago
Here’s a link to an interview with the owner of an Australian tea brand marketed toward women. Interesting. Never head of Madame Flavour but maybe @thedevotea has encountered this somewhere.
[bpfb_link url=’http://www.smartcompany.com.au/food-and-beverages/20111026-corinne-noyes-2.html’ title=’Madame Flavour: Corinne Noyes’ image=”]From a background in fast-moving consumer goods, Corinne Noyes has managed to woo women and Woolworths with Madame Flavour, a specialty loose leaf tea company which is on track to double last year’s revenue of $2 million this year. [/bpfb_link]
A Digital Ocean of Tea
Interesting.
She seems to have targeted a fresh food supermarket brand but I don’t know if it is a big or a small one.
Perhaps @theDevotea could tell us?
It seems no one managed to launch a pyramid bagged tea filled with loose leaves or rather that they weren’t successful but this brand seems to have managed to find a room.
I wonder why? Any idea?
We do see pyramid bags here in the states in grocery stores. The upper end of the tea bag industry uses them. Even Lipton has a line of them that they are marketing as a more “luxury” tea. Not sure how much they have caught on, though the trend with these types of teabags is that because they have a silky appearance because of the materials they are made out of, they are often marketed as “silky”….which just irritates me…
I have seen them here too, which is why I was a bit surprised when I read this interview (even if I do believe that Madam Flavour’s bags are of higher quality than those of Lipton).
I looked at their website and it has a funny theme in it.
Where are their products available?
“They are available in Coles, Woolworths and Safeway, Thomas Dux, selected Ritchies, Romeo’s, Chapley’s and Independent supermarkets in Australia.”
http://www.madameflavour.com
Coles, Woolworths and Safeway have a duopoly here is Australia. Massive market penetration. I’ve seen the bags a million times – never bought them. I never picked the branding as “women” I always saw it as 1960s, sort of a retro transvestite look.
You live and learn.
Live and learn about retro transvestites? I bet that’s an interesting story….
These are the teabags that she uses. I’ve read about them before. They revolutionary in terms of being tea bags, but they are, after all, just tea bags….
http://teabagfilter.com/support/soilon.html
They come in for a bit of caning in my book, also.
Blimey. What kind of book are you writing @thedevotea? Retro transvestites being caned? For tea bagging?’