Understanding your sales performance

Good shop owners know that sales don’t just happen unless you have a strategy. To improve sales, it is important to understand what your store already does. That means knowing where your sales are coming from, tracking the performance of products, knowing which ones to continue to push and which ones to remove and how well your pricing scheme is working. Knowing all that information is a matter of numbers and statistics. For our sellers, this has meant that you needed to get out the old spreadsheet, start punching in numbers and generating graphs and charts. This can be a pretty time-consuming process.

That’s about to change.

Now available to all Tea Trade sellers are detailed statistics about your sales performance. Using Google Charts, our new Sales Statistics plugin provides you with a wealth of valuable data about your tea store’s performance.

Here is a example of what you will see in using the sales statistics:

sales statistics plugin

Sales statistics example – click to enlarge

The statistics reporting currently provides the following information:

  • Total sales by month, 12 months
  • Average revenue per sale, 12 months
  • Product sales, 12 months
  • Product sales average/order, 12 months
  • Sales by product price
  • Revenue by product price
  • Top products (number of sales)
  • Top products (revenue)
  • Top clients

You can also view each month’s statistics and all-time totals for revenue, sales, products sold, average products per sale, and average revenue per sale.

This plugin has already been activated on the majority of our seller’s sites, just look in your Dashboard under Sales Statistics. There are no configuration settings, you’ll see that it just works and reports the information in a usable and easy-to-understand format. If you own a Tea Trade store and find that the plugin is not active on your site, just go to the Plugins page on your Dashboard, find Tea Trade Market Statistics in the list and click Activate.


Peter Davenport is one of the founders of Tea Trade. In addition to building, enhancing and supporting Tea Trade and its members, he studies Business Administration and Management at American Public University with a focus on Entrepreneurial Studies and Enterprises.

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