As part of our evolving set of services we are offering for the online tea community, we are looking at creating a new website within the Tea Trade Network for group deals in tea buying.
For this, we would partner with tea companies, both online and brick-and-mortar, though largely online in the beginning, to bring you really awesome deals on special or unique teas and tea products. Generally, you can save anywhere from 40%-60% through group buying.
Group buying allows people interested in a particular product to buy that product together as a group, ensuring that the vendor gets a significant quantity of orders to justify a deep cut in the price. Deals last only a limited time and require a minimum number of buyers for the deal to even happen. This is called “tipping”, once the deal tips, then the price is guaranteed for the customer.
Group buying gets its origins from China where it is known as Tuángòu (pronounced: twangoo). Which makes it all more fitting as an addition to the tea industry.
If that sort of thing were available to buy interesting or rare loose tea products, would you, as a tea shopper, be interested? What would you want from a site like that?
For the vendors out there – would you be interested in promoting special deals to your customers this way? A guaranteed lump sum payment with no risk. The best thing about this compared to Groupon, or most of the other group buying sites is that we can offer a better commission rate. Groupon takes 50% of the sales – we don’t have a figure in mind yet, but it will definitely be lower than that.
What do you all think? If there is enough interest in this sort of thing, we would love to build it for you and do the work to bring you some really great deals. Give us some feedback here and let us know if this is something we should pursue.