We’ve discussed Teavana and just this question on the forum previously, the company always makes for interesting discussions. ,
Here’s a link to today’s thought provoking report written up by Bruno Navarro on CNBC.com.
Short answer to the query: No. At least not according to “Mad Money”s Jim Cramer. He has us pretty much down for a nation of coffee drinkers, since that little tea incident in Boston a couple of hundred, say 238 years ago.
His view; Starbucks brewed itself to success on “lifestyle” unlike Teavana which he compares to a “Williams-Sonoma for teapots.” Somehow that sounds unflattering.
Interesting: 56% of Teavana’s sales are loose leaf tea, 40% make up tea accessories, and 6% beverages.
Not only does Cramer advise not buying any stock, he thinks you should hurry up and sell yours. Teavana’s stock has certainly taken a tumble!
Watch the video too, it’s pretty dramatic. When you’re done, head on over to the forum discussion I mentioned in my opening. “Seeking Alpha” were you so very wrong?