Does your Teavana tea taste different brewed at home than sampled in the store? I’ve never thought about that, mostly because I haven’t bought any tea I’ve sampled from them. I have purchased some of their tea, but only one or two. The samples I tried in-store were sweetened and therefore ruined their chances of returning home with me. Anyway, just got done reading two interesting posts “Why doesn’t the Teavana tea I brew at home taste like it does at the store?” on Consumerist and one titled “Teavana’s dirty secret. Why the tea you brew doesn’t taste like the store samples.” on Journal Sentinel. Both are interesting. Wonder if you’ve ever felt that way too?
There are so many reasons why tea in store can taste different from at home. For example the water of the details of the brewing method. Even smell and visual difference between home and store can matter.
That said, I will have to read the articles to get an idea about whether they use dirty tricks to improve the store experience.
I don’t know @riccaicedo – I think they use more tea in-store to intensify the flavor. Since they are not recommending more tea in their brewing guidelines, I can’t see how this would encourage people to use more tea. They wouldn’t know why their tea didn’t taste the same, they would simply be disappointed.
By the way I like drinking out of smaller cups but they are too much work…I’m not going to elaborate, I’ll make this a quick forum question. You inspired me ; )